Retailtainment is the practice of enriching a consumer’s shopping experience by including entertaining and experiential components in physical stores. It seeks to draw and retain customers by offering new and distinctive experiences beyond conventional shopping. Retailtainment includes interactive product demonstrations, virtual reality experiences, live performances, themed events, pop-up shops, and gamified shopping experiences.
Retailtainment
SHARE
Related Links
A CMO recently asked me a deceptively simple question: “If we gave an AI agent full…
I once watched a campaign manager juggle ten tools, fifteen stakeholders, and a spreadsheet that looked…