Qualitative Analysis is the use of analysis or judgment to identify patterns based on information that is not measurable or non-quantifiable. This is not number-driven and hence, heavily relies on descriptive data from social interactions, surveys, and observations.
Qualitative Analysis
SHARE
Related Links
A CMO recently asked me a deceptively simple question: “If we gave an AI agent full…
I once watched a campaign manager juggle ten tools, fifteen stakeholders, and a spreadsheet that looked…