Glossary

Multi-Experience (MX)

Multi-Experience (MX)

Multi-Experience (MX)

Multi-experience (MX) refers to the total experience that users have with your business over various digital channels, devices, and interaction modalities like touch, voice, and gesture. Multi-experience data improves omnichannel or multichannel engagement models by reinforcing the value of the user experience that goes beyond the connectivity and capabilities of each channel.

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