Marketing Mix Modeling (MMM) allows you to quantify the effect of various marketing inputs on market share or sales.
Understanding how multiple marketing initiatives are influencing a product’s business KPIs is the main goal of a MMM. Brands utilize it as a tool for decision-making to determine how well different marketing strategies will affect Return on Investment (ROI).
High-performing AI isn’t just built—it’s maintained. AI is revolutionizing how businesses make decisions—whether it’s forecasting demand,…
A new financial year begins, and with the Union government’s Budget rules for FY25-26 of ample…
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