Lifetime Value measures how much money can be made from the average subscriber for as long as they stick with the subscription service.
Lifetime Value = ARPA/Customer Churn Rate
Lifetime Value measures how much money can be made from the average subscriber for as long as they stick with the subscription service.
Lifetime Value = ARPA/Customer Churn Rate
A CMO recently asked me a deceptively simple question: “If we gave an AI agent full…
I once watched a campaign manager juggle ten tools, fifteen stakeholders, and a spreadsheet that looked…