.svg){kind=icon}
.svg){kind=icon}
Lead Scoring is a technique used by marketing and sales teams to assess the worth of leads, or prospective customers, by assigning values in accordance with their behaviors that indicate an interest in products or services.
Lead Scoring
SHARE
Related Links
A CMO recently asked me a deceptively simple question: “If we gave an AI agent full…
I once watched a campaign manager juggle ten tools, fifteen stakeholders, and a spreadsheet that looked…
