.svg){kind=icon}
.svg){kind=icon}
Engagement Rate quantifies the level of user interaction and involvement with online content. It is typically calculated using this formula – the number of interactions (likes, comments, shares) divided by the total reach or impressions, expressed as a percentage.
Engagement Rate
SHARE
Related Links
A CMO recently asked me a deceptively simple question: “If we gave an AI agent full…
I once watched a campaign manager juggle ten tools, fifteen stakeholders, and a spreadsheet that looked…
