Glossary

Diagnostics Analytics

Diagnostics Analytics

Diagnostics Analytics

Diagnostic Analytics uses data to understand the causal factors of an event. It includes techniques like correlations and data discovery to uncover the real causes of a specific event or action. Diagnostic Analytics can be used to understand why there was a sudden increase in sales, why social media engagement is low or why there was a drastic change in website click-through rates (CTR).

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