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Customer Acquisition Cost (CAC) measures the costs related to winning a new customer, including marketing and sales costs.
CAC = Total Cost of Acquiring Customers/Number of Customers Acquired
Customer Acquisition Cost (CAC)
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Feb 06, 2026
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A
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B
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C
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D
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K
L
M
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O
P
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Q
R
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- Revenue Growth Management (RGM) Analytics
- Risk Analytics
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- Risk and Fraud Analytics
- Risk Management
- Robo-Advisor
- Robotic Process Automation
- Route Optimization
S
- SaaS LTV (Software as a Service Lifetime Value)
- Sales Accepted Lead (SAL)
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- Session
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- Skewness
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- Social Network Analysis (SNA)
- Social Network Analytics
- Solution Requirements
- Spark
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- Specificity
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- Stablecoin
- Stacking
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- Statistics
- Steerability
- Storage Migration
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- Supply
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- Supply Chain Management
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- Sustainability
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- Sustainable Technology
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- Synthetic Data
T
- Targeted Marketing Campaign
- Technographic Segmentation
- Technological Singularity
- Technology
- Technology Stack
- Telepresence
- Temporal
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- The Cost Per Lead
- Third-Party Data
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- Tokenization
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- Transfer Learning
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- Turing Test
U
- Underwriting
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- Union
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- Univariate Data
- Unstructured Data
- Unsupervised Learning
- Upselling
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- Usage-based Pricing (UBP)
- Use Case
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- User Engagement Index
- User Engagement Metrics
- User Experience (UX)
- User Profiling
- User-Generated Content (UGC)
V
- Variable
- Variational Autoencoder
- Venn Diagram
- Vertical SaaS
- Video and Image Analytics
- Virtual Assistants
- Virtual Commerce (vCommerce)
- Virtual Environment
- Virtual Interaction
- Virtual Private Network (VPN)
- Virtual Reality
- Virtual Simulation
- Virtual Socializing
- Virtual World
- Voice Commerce
- Voice Recognition
- VPA-Enabled Wireless Speakers
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