Customer Acquisition Cost (CAC) measures the costs related to winning a new customer, including marketing and sales costs.
CAC = Total Cost of Acquiring Customers/Number of Customers Acquired
Customer Acquisition Cost (CAC)
SHARE
Related Links
Effective data management and governance are crucial for organizations aiming to maximize the value of their…
Close to 89% of businesses face challenges with data integration. Nearly 40% of projects fail due…
