Glossary

Clickstream Data

Clickstream Data

Clickstream Data

Clickstream Data refers to the data collected about which pages a website user accesses and in what sequence. Websites use clickstream data to identify how users move from their first inquiry or landing page toward purchasing a product or service. Search engines use clickstream data to identify where and when a user has searched for and clicked on a keyword and whether they have returned to search for it.

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