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Behavioural Analytics

Behavioural Analytics

A branch of data analytics that utilizes data to gain insights into consumer behavior. It is most widely used on e-commerce sites and social media platforms.


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This glossary is a tool for collaborative learning. You can use it as

1. A Reference Guide to understand the meaning of industry jargon used in our insights and blogs.
2. A Knowledge Sharing Tool – Each of the terms has share buttons on their pages. You can directly share new words with your online community and enable learning for others too.

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