BaaS

Banking-as-a-Service (BaaS) refers to a business model in which authorized banks include their online banking solutions right into the offerings of other non-bank companies. In this manner, a non-bank company, like airlines, and e-commerce sites, can provide its consumers with digital banking services like online banking, debit cards, loans, and payment services without obtaining their own banking license.

Financial institutions offer BaaS to meet the rising demand for embedded finance.