Average Revenue Per Account (ARPA)

Average Revenue Per Account (ARPA), also known as Average Revenue Per User (ARPU), measures how much money each subscription customer pays per month on average.

ARPA = (sum of all monthly payments from all customers)/the number of customers

SHARE

Related Links

A CMO recently asked me a deceptively simple question: “If we gave an AI agent full…

I once watched a campaign manager juggle ten tools, fifteen stakeholders, and a spreadsheet that looked…

Scroll to Top