Average Revenue Per Account (ARPA), also known as Average Revenue Per User (ARPU), measures how much money each subscription customer pays per month on average.
ARPA = (sum of all monthly payments from all customers)/the number of customers
Average Revenue Per Account (ARPA), also known as Average Revenue Per User (ARPU), measures how much money each subscription customer pays per month on average.
ARPA = (sum of all monthly payments from all customers)/the number of customers
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