.svg){kind=icon}
.svg){kind=icon}
Analytics broadly refers to the statistical and mathematical analysis of data to derive insights to describe and improve current scenarios and forecast the most likely outcomes. Subfields of analytics include descriptive, diagnostic, predictive, prescriptive, and behavioral analytics.
Analytics
SHARE
Related Links
In the fast-paced world of marketing, precise targeting and actionable insights are essential. Campaign managers often…
Over the past few months, we’ve had discussions with multiple clients about understanding risk causality within…
