Phygital (physical + digital) is a marketing concept that combines digital and physical experiences. As the channels of communication increase, companies intend to merge these channels for seamless proactive communication and frictionless customer experience. Phygital experiences are also known as omnichannel customer experiences.
Phygital
SHARE
Related Links
The Role of Data Analytics in Modern Financial Services Introduction Need for data analytics Functions Types…
Generative AI in Healthcare: How it’s Reshaping the Industry Generative AI in Healthcare Gen AI’s Impact…