LatentView Celebrates a Decade of Rapid Growth and Market Demand for its Big Data Analytics Expertise

Company Helping Some of the World’s Most Recognized Brands to Drive Digital Transformation and Gain Competitive Advantage

Princeton, N.J. – May 17, 2016

LatentView Analytics, one of the largest and fastest growing data analytics firms globally, today announced its 10th anniversary. Since its inception in 2006, the company has uniquely addressed market demand for big data analytics solutions and services, attracting as its clients some of the most recognized brands in the world. Fueled by unmatched expertise, particularly in the areas of digital and customer analytics, and its commitment to exceptional client engagement, LatentView has achieved an average growth rate of 95 percent over the last six years.

LatentView’s growth trajectory can also be attributed to the company’s impressive 83 percent customer retention rate, and the fact that more than 50 percent of its new business comes from client referrals. LatentView currently serves as a trusted partner to more than two dozen Fortune 500 companies as well as other industry innovators worldwide. Global leaders such as PepsiCo Inc., Microsoft®, Pitney Bowes Inc., Cisco Systems, Inc., Hotwire®, Mondelēz International, Inc., and Sony Music Entertainment have tapped LatentView’s expertise to gain actionable insights into their complex digital data and other real-time data from a multitude of disparate sources.

According to Gartner, “Marketers’ dependence on data and analytics is accelerating rapidly. Nearly 70% of marketers expect most of their marketing decisions to be quantitatively driven by 2017. A notable share of the analytics budget — more than technology and nearly as much as internal talent — goes to outside experts. The majority of mature data-driven marketers expect external sourcing to grow over the next two years, and 30% of them expect to decrease their internal team size, taking more advantage of the efficiency, scale and expertise of service providers.” Market Guide for Advanced Analytics Service Providers for Marketing, Christi Eubanks and Martin Kihn, April 11, 2016.

Backed by a team of more than 500 employees, LatentView has established a significant global presence to address burgeoning market demand. The company has hubs in Princeton, N.J., San Jose, Calif. and Chennai, India, and recently opened offices in London and Singapore.

In addition to these corporate milestones, LatentView has consistently received industry recognition. The company was recently acknowledged as a representative pure-play analytics provider in Gartner’s Market Guide for Advanced Analytics Service Providers for Marketing. The company has also earned accolades for its strong corporate performance and analytics aptitude, including:

• India Emerging 20 (IE20) Award (2016)
• Microsoft Silver Cloud Platform Partner (2016)
• Frost & Sullivan Analytics Company of the Year (2015)
• Deloitte Fast50 (Seven consecutive years, 2009-2015)
• Advanced Consulting Partner to Amazon Web Services (2014)

“LatentView was founded at what we believe was a critical point in the evolution of analytics, as organizations were seeking to move beyond inwardly focused corporate data analysis to gain new insights into diverse sets of customer and industry data,” said LatentView CEO Gopi Koteeswaran. “For ten years, our specialized analytics expertise has been helping organizations utilize data to transform their businesses, from enhancing the customer experience and managing the supply chain in real-time, to capturing new revenue opportunities. As we celebrate our first decade of growth and accomplishment, we look forward to the next ten years – empowering clients to extract business value from ever-increasing volumes of data. LatentView provides services that cannot be found anywhere else at the same scale.”

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