LatentView Analytics named a ‘Strong Performer’ in customer analytics service providers report by independent research firm


Among the highest scoring providers in services vision, future viability and current partner ecosystem criteria in The Forrester Wave™.

Princeton, N.J. and Chennai, India – June 5, 2019 – LatentView Analytics, a trusted analytics partner to the world’s most recognized brands, has been positioned as a strong performer in The Forrester Wave™: Customer Analytics Service Providers, Q2 2019. LatentView Analytics was among the highest scoring providers in services vision, future viability and current partner ecosystem criteria in the report, which evaluated twelve Customer Analytics Service Providers.

The report stated that “LatentView Analytics has clients in a wide range of industries, but its heritage working with some of the world’s biggest technology companies gives it an edge in a world where Amazon is almost everyone’s competitor.” It also stated that, “LatentView is also particularly adept at text analytics and offers several verticalized solutions using natural language processing. SmartInsights, which helps CPG clients track consumer trends for product innovation, is a particularly compelling example.”

“We are pleased to be recognized as a strong performer in this report, and to secure among the top scores in the services vision and future viability categories. We continue to remain laser focused on delivering best-in-class customer analytics solutions for our clients built on industry specific strategies that are relevant and deliver superior business impact,” said Rajan Sethuraman, CEO of LatentView Analytics. He added, “With deep industry experience to solve vertical specific customer problems, we enable clients to connect the dots leveraging the power of data and analytics to drive competitive advantage.”

In a 33-criterion evaluation of customer analytics service providers, Forrester identified the 12 most significant ones to show how each provider measures up and helps customer insights (CI) professionals select the right one for their needs. The Forrester report states that organizations are looking for partners that can help transform their businesses by scaling customer analytics across the organization, improving all aspects of the customer experience (CX) and driving business benefits for clients across the customer life cycle

To be included in the report, vendors needed to meet the following criteria: 1) Specialize in customer analytics; 2) Earn at least $10 million from customer analytics services engagements last year; 3) Provide customer analytics for clients in at least three verticals; and 4) Currently have at least 10 clients using their customer analytics services.

To create the report, a combination of three data sources was used to assess the strengths and weaknesses of each solution, including vendor surveys, executive strategy briefings and customer reference calls. Primary research is conducted to develop a list of vendors that meet the criteria for evaluation in the Customer Analytics Service Provider market.

About LatentView Analytics

LatentView Analytics is one of the fastest growing data analytics firms globally, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. With analytics solutions that provide 360-degree view of the digital consumer, fuel machine learning capabilities and support artificial intelligence initiatives, LatentView Analytics enables leading global brands to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, optimize investment decisions and turn unstructured data into a valuable business asset. LatentView Analytics is a trusted partner to enterprises worldwide, including more than two dozen Fortune 500 companies in the retail, consumer goods, oil & gas, financial and technology sectors. LatentView Analytics has more than 600 employees in offices in Princeton, N.J., San Jose, Calif., London, Singapore and Chennai, India. For more information, please visit or follow us on LinkedIn.

Media Contact:

Tarunya Suresh
LatentView Analytics
+91 44 43441737