LatentView Analytics has been helping enterprises make smarter, data-driven decisions for 20+ years. Founded in 2006 by Venkat Viswanathan and Pramad Jandhyala, the company has grown into one of the world’s leading digital analytics firms — and became the first analytics company in India to go public in 2021.

LatentView brings deep expertise in end-to-end data engineering, business analytics, GenAI, and predictive modeling to 50+ Fortune 500 clients across tech, retail, financial services, and CPG. The company’s work spans everything from AI-powered sales forecasting and customer lifetime value modeling to large-scale data platform builds and GenAI implementation.

A publicly traded company serving the US, India, Canada, Europe, and Singapore, LatentView has been recognized in Forrester’s Customer Analytics Service Providers Landscape and among India’s Best Workplaces for Millennials. In 2024, the company expanded its capabilities through the acquisition of Decision Point Analytics, adding Revenue Growth Management and GenAI product solutions to its portfolio.

LatentView’s insights are shaped by real client engagements across industries — from building ML frameworks for telecom network reliability to developing guest lifetime value models for leading cruise lines. The perspectives shared on this blog draw from that hands-on experience working at the intersection of data, AI, and business strategy.
Learn more at latentview.com.