Advanced Analytics & Insights (AA&I) Services PEAK Matrix® Assessment 2021

Analytics adoption across industries is on the rise as enterprises focus on operational resilience, democratization of insights, and data-driven decision-making. Thus, D&A service providers, including IT/BPO firms, consulting players, and pure-play analytics providers, are offering a rich set of Advanced Analytics and Insights (AA&I) capabilities, domain expertise, and off-the-shelf accelerators to help enterprises reduce time-to-value and achieve direct business outcomes. They are also proactively investing in advanced technologies, including computer vision, IoT, and NLP, to deliver advanced insights. Considering talent scarcity in these emerging areas, service providers have invested in in-house talent building initiatives, certifications, and academic collaborations.

In this research, we analyze the global AA&I service provider landscape and position the providers on Everest Group’s AA&I Services PEAK Matrix® 2021. We also share our findings and inputs on the providers’ strengths and areas of improvement.


  • Services across the AA&I value chain – strategy & consulting, BI & visualization, and advanced analytics & next-generation services
  • All major industries and functional areas
  • Coverage across 32 AA&I service providers, namely, Accenture, Birlasoft, BRIDGEi2i, Capgemini, Cognizant, Datamatics, Deloitte, DMI, DXC Technology, EXL, EY, Fractal, Genpact, HCL Technologies, IBM, Infosys, KPMG, LatentView Analytics, LTI, Mphasis, Mu Sigma, NTT DATA, PwC, Sasken, TCS, Tech Mahindra, UST Global, Virtusa, Wipro, WNS, Zensar, and ZS



This report examines the global AA&I services market and evaluates the positioning of service providers on the Everest Group PEAK Matrix®. It provides insights into the changing market dynamics and our remarks on the service providers’ strengths and areas of improvement.


Data & Analytics

Sourcing and Vendor Management

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