Enhancing Sales Strategy with MARKEE on Databricks

When a global technology conglomerate saw a key product’s sales decline despite large-scale marketing investments, LatentView partnered with them to rethink how they identified and engaged the right customers. Instead of broad, one-size-fits-all outreach, we helped shift the strategy toward behavior-driven targeting, using advanced analytics on a scalable cloud foundation. The result was sharper segmentation, more focused marketing actions, and a reversal of the declining trend—creating a sustainable engine for higher conversion and better return on spend.