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Fragmented ad data, disconnected platforms, manual reporting, and dependence on an external vendor. Our client’s challenges led to slow Marketing Mix Modeling (MMM) and delayed insights. We built a reusable, automated framework on Databricks that unified data from multiple ad platforms, standardized it into a common format, and eliminated manual workflows. The result? Increased annual productivity savings, automated data quality validation checks, a 100% reliable and traceable data pipeline, and faster delivery of high-quality insights to stakeholders.
Automating Cross-Platform Ad Data Pipelines on Databricks for a Global FinTech Company
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