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Despite serving millions of shoppers through thousands of stores, the retailer had yet to monetize its in-store media assets. Limited visibility into asset performance, fragmented customer and sales data, and the absence of a measurement framework made it difficult to attract advertisers, optimize campaigns, and scale a Retail Media Network.
Retail
Building a Retail Media Network That Turned Store Traffic into Media Revenue
Business Challenge
Our Approach
LatentView partnered with the retailer to build a data-driven Retail Media Network strategy—from identifying high-value media assets and measuring shopper engagement to establishing experimentation frameworks and campaign attribution.
By combining customer, transaction, campaign, and store data, we enabled precise audience targeting, quantified incremental sales impact, and created a scalable analytics foundation for advertiser growth and national expansion.
Solution Highlights
- Retail Media strategy and readiness assessment
- Media asset performance analytics
- Experimentation and incrementality measurement
- Audience targeting and campaign optimization
- Advertiser performance and ROI reporting
- Store-level media analytics and expansion planning
- AI-powered image tagging and metadata enrichment
- Automated product identification across lifestyle and catalog images
- Visual similarity recommendations for cross-sell and product discovery
- Scalable image processing with minimal manual intervention
- Reusable AI models across product categories
Key Highlights
Business Impact
10×
increase in active advertisers (from 2 to 20)
10×
expansion of RMN-enabled stores (from 500 to 5,000)
5–9%
average sales lift across media campaigns
38%
increase in bundle sales through optimized promotions
Data-driven measurement framework that accelerated advertiser confidence and media monetization
Incremental Revenue
$
0
M
improvement in conversion rate
0
%
increase in click-through rate
0
%
70% to 91%
Image tagging accuracy improved
Significant reduction in manual image labeling effort and maintenance costs
Client Profile
Client/Company
Leading U.S. Convenience Retailer
Industry
Retail
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