Accelerating Product Claim Workflows with Databricks and GPT for a Global CPG Brand

For our client’s category team, generating product claims was a month-long grind, manually pulling data, linking it to sales and trends, and paraphrasing based on ingredients and benefits. It was slow, cumbersome, and full of room for error. We stepped in to automate the process, using data from Mintel GNPD and ML plus GPT to score, rank, and rewrite claims. The outcome? Claims now generate 50–75% faster, with higher accuracy, trend-driven insights, and more time for the team to focus on strategy and creativity.