Non-PII data, is simply data that is anonymous. This data can not be used to distinguish or trace an individual’s identity such as their name, social security number, date and place of birth, bio-metric records etc. As a result, this data does not require encryption before it is transmitted as there is no scope for misuse that would result in harm to any individual.
Non-PII data typically includes data collected by browsers and servers using cookies. Device type, browser type, plugin details, language preference, time zone, screen size are few examples of non PII data.
Non-PII data is usually collected by businesses to track and understand the digital behavior of their consumers. This in turn can help them improve the consumer’s online experience and engagement.