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Amazon Web Services - Advanced Consulting Partner
Microsoft Silver Cloud Platform Partner
Frost & Sullivan - Analytics Company of the Year 2015
Delloitte - Technology Fast 50 Winner (2009-2015)


LatentView Analytics is one of the world’s largest and fastest growing digital analytics firms.

We help companies drive digital transformation by helping them combine digital and traditional data to gain a competitive advantage.

LatentView provides a 360-degree view of the digital consumer, enabling companies to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates and optimize investment decisions.

Some of Our Clients

  • “LatentView has been a very capable business partner for Equinix to build business insights and foresights through a well-defined analytics framework. Our partnership with LatentView over the past year focused on co-developing analytic solutions that encompass automated dashboards, forecasting models and a recommendation engine to identify new business opportunities. The LatentView team’s professional approach and expertise in analytics ensured that our expectations were exceeded at each stage.”


    Jaganathan Jeyapaul
    VP, Software Architecture and Engineering, Equinix

  • “LatentView brings the ability to respond to business needs faster by providing more real time analytics and ad-hoc reporting support. They also bring complex data handling skills, in a flexible manner.”


    Veronika Belokhvostova
    VP, Analytics & Strategy, Hotwire

  • “LatentView Analytics has possibly one of the widest and most advanced personnel in the digital marketing space and with its innovative products and solutions it covers variety of verticals like Retail, Consumer Packaged Goods, Financial Services and Technology. With creative products like Early Warning Solution, Bidwiser and PanelMiner and with an Advanced Consulting Partnership with Amazon Web Services, Latent View has emerged as the winner of 2015 Company of the Year-Analytics.”


    Joe Fristensky
    Senior Partner, ICT Practice (Global), Frost & Sullivan

The LatentView Approach

Our impressive client retention rates and long-term relationships give us the confidence to invest early in understanding our clients’ business goals and challenges. LatentView’s customized roadmap is designed to move clients across the analytics maturity quadrant, allowing us to grow with our customers as their digital acumen increases. By setting up Centers of Excellence (CoE) we are able to demonstrate significant ROI on analytics spend from day one.

At LatentView, we believe that Business + Data + Math = Actionable Insights.

Our Services

When it comes to marketing analytics, LatentView has possibly the largest body of work and experience. We are recognized as leaders in Digital Analytics and Marketing Analytics and often work as exclusive partners to our customers in this area. Our Big Data expertise allows us to look for insights in large, complex digital data from multiple disparate sources, including web analytics. Our insights have helped our customers achieve:



Superior Consumer Insights

By analyzing digital data, LatentView Analytics provides its customers with a granular understanding of consumers, their affinities, preferences and choices



Improved Campaign Performance

By analyzing digital data, LatentView Analytics helps marketers target multiple consumer segments, providing them with relevant customized offerings



Greater Marketing Effectiveness

By analyzing digital data, LatentView Analytics helps marketers improve their performance across channels and optimize spend



Accelerated Product Innovation

By analyzing digital data, LatentView Analytics helps marketers accelerate their product innovation cycles giving them a first mover advantage



Enhanced Consumer Experience

By analyzing digital data, LatentView Analytics helps marketers measure and improve consumer experience across multiple channels


Revenues &

Increased Revenues & Marketshare

By analyzing digital data, LatentView Analytics helps marketers understand purchase behavior and its drivers there-by increasing revenues and market share

January 10, 2017

LatentView Analytics Chairman Venkat Viswanathan Joins Forbes Technology Council

LatentView Analytics, one of the largest and fastest growing data analytics firms globally, today announced that founder and Chairman Venkat Viswanathan has been accepted into the Forbes Technology Council, an invitation-only community for world class CIOs, CTOs and technology executives.LatentView Analytics is a data analytics services which serves as a trusted partner to more than two dozen Fortune 500 companies as well as other industry innovators worldwide.

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October 26, 2016

LatentView Wins Deloitte Technology Fast 50 Award For Eight Consecutive Years!

Chennai, India and Princeton, NJ – October 26, 2016 – LatentView Analytics, a leading digital analytics firm, today announced that it has been ranked on the Deloitte Technology Fast50 India list for the eighth consecutive year. The company has grown at a significant pace during the past few years, helping it achieve this feat.
LatentView was one of only two companies to make Deloitte’s Fast50 India list more than three times and is the only company to have won the award for eight consecutive years.

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APR 23, 2015

LatentView Named Analytics Company Of The Year By Frost & Sullivan

“In today’s world of information overload, the critical test for companies is how well they can make sense of the data at hand and glean insights that help them advance their business,” said Gopi Koteeswaran, CEO of LatentView. “At LatentView, it has always been our aim to be the most trusted analytics partner to our customers and this drives many of the decisions we make as an organization. We are proud to have been named the 2015 Analytics Company of the Year by Frost & Sullivan.”

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LatentView Celebrates a Decade of Rapid Growth and Market Demand for its Big Data Analytics Expertise

LatentView’s growth trajectory can also be attributed to the company’s impressive 83 percent customer retention rate, and the fact that more than 50 percent of its new business comes from client referrals..

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LatentView Presents at Knowledge@Wharton's 3rd Annual Retail & CPG Executive Summit

10 MAY

Stacy Gordon talks at Knowledge@Wharton’s 3rd Annual Retail & CPG Summit about new data and approaches that are drastically reducing product innovation cycles in CPG.

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LatentView Wins Deloitte Technology Fast 50 Award For Seven Consecutive Years!

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Abhineet Basan
Jan 18, 2017

What Is Your Organization’s “Age” Of Analytics Maturity?

In this first post of a brief blog series, we’ll take a broad view at how...

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Work Culture at LatentView

We take great pride in the work culture we have created at LatentView. Our culture enables us to provide our workforce- some of the brightest technical and business minds from the top universities and industries- with an environment that challenges them intellectually and empowers them to make a positive difference to the world around them.

Our analysts bring a rare combination of left and right brain skills which enable them to influence outcomes and solve business challenges.


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