ABOUT US

LatentView Analytics is one of the largest and fastest growing data analytics firms globally.

As technology transforms our lives and a new generation of digital consumers emerge, companies must fight to stay relevant.

LatentView provides its customers with actionable insights from digital data, which helps create brands, products and services that engage with consumers, across touch points.

Some of Our Clients

The LatentView Approach

At LatentView, we believe that Business + Data + Math = Actionable Insights.

Our approach is built around understanding a client’s business, goals and challenges as well as where they currently stand on the LatentView Analytics Maturity Assessment (LAMA) grid. This in turn helps us create a customized and actionable analytics roadmap for our customers, that is built around achieving business advantage from day one, while enhancing the analytics maturity of the organization.

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OUR SERVICES

When it comes to marketing analytics, LatentView has possibly the largest body of work and experience. We are recognized as leaders in Digital Marketing Analytics and often work as exclusive partners to our customers in this area. Our Big Data expertise allows us to look for insights in large, complex digital data from multiple disparate sources. Our insights have helped our customers achieve:

superiorconsumerinsights

Superior
Consumer
Insights

Superior Consumer Insights

By analyzing digital data, LatentView
Analytics provides its customers with a
granular understanding of consumers, their
affinities, preferences and choices

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Improved
Campaign
Performance

Improved Campaign Performance

By analyzing digital data, LatentView
Analytics helps marketers target multiple
consumer segments, providing them with
relevant customized offerings

greater-marketing-effectiveness

Greater
Marketing
Effectiveness

Greater Marketing Effectiveness

By analyzing digital data, LatentView
Analytics helps marketers improve their
performance across channels and
optimize spend

accelerated-product-innovation

Accelerated
Product
Innovation

Accelerated Product Innovation

By analyzing digital data, LatentView
Analytics helps marketers accelerate their
product innovation cycles giving them a
first mover advantage

enhanced-consumer-experience

Enhanced
Customer
Experience

Enhanced Consumer Experience

By analyzing digital data, LatentView
Analytics helps marketers measure and
improve consumer experience across
multiple channels

increased-revenues-marketshare

Increased
Revenues &
Marketshare

Increased Revenues & Marketshare

By analyzing digital data, LatentView
Analytics helps marketers understand purchase
behavior and its drivers there-by increasing
revenues and market share

APR 23, 2015

LatentView Named Analytics Company Of The Year By Frost & Sullivan

FrostSullivan-Award-2015

LatentView Analytics, one of the largest and fastest growing specialty data analytics firms, today announced that it has been named the 2015 ‘Company of the Year: Analytics’ by Frost & Sullivan’s India ICT Awards. The award recognizes LatentView’s outstanding business performance, innovative business strategies, and product offerings, as well as its efforts to improve the data analytics industry as a whole.

Founded in 2006, LatentView has offices in New Jersey, San Jose, Chicago, Singapore, London, and Chennai. The company employs over 500 data analysts and is a trusted analytics partner to Fortune 500 companies.

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LatentView Celebrates a Decade of Rapid Growth and Market Demand for its Big Data Analytics Expertise

LatentView Analytics, one of the largest and fastest growing data analytics firms globally, today announced its 10th anniversary. Since its inception in 2006, the company has uniquely addressed market demand for big data analytics solutions and services..

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LatentView Presents at Knowledge@Wharton's 3rd Annual Retail & CPG Executive Summit

10 MAY

LatentView Analytics, one of the largest and fastest growing data analytics firms globally, today announced that CMO Stacy Gordon is a featured speaker this morning at the 3rd Annual Retail & Consumer Packaged Goods...

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LatentView Wins Deloitte Technology Fast 50 Award For Seven Consecutive Years!

Analytics-Summit-2014
  • JP
  • Stacy Gordon

    MAY 03, 2016

Trends in Data Analytics: Gazing into the Crystal Ball

Today’s analytics space is at an interesting point in terms of how data is collected and used.

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Work Culture at LatentView

We take great pride in the work culture we have created at LatentView. Our culture enables us to provide our workforce- some of the brightest technical and business minds from the top universities and industries- with an environment that challenges them intellectually and empowers them to make a positive difference to the world around them.

Our analysts bring a rare combination of left and right brain skills which enable them to influence outcomes and solve business challenges.

LOCATE US

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    Chennai

    LatentView Analytics Pvt. Ltd
    5th Floor, Neville Tower, Block A3
    Ramanujan IT City SEZ,
    Rajiv Gandhi Salai (OMR), Taramani, Chennai-600 113, INDIA

    +91-44-4344-1700

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    Princeton

    LatentView Analytics Corporation
    Princeton Forrestal Village
    116 - Village Blvd, Suite 200
    Princeton, NJ 08540

    +1-609-734-4300

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    San Jose

    LatentView Analytics Corporation
    2540 North First Street, Suite 108
    San Jose, CA 95131

    +1-408-493-6653

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    London

    LatentView Analytics UK Ltd
    1, Lyric Square, Hammersmith,
    London, W6 0NB, United Kingdom

    +44-(0)20-79797701

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    Singapore

    LatentView Analytics Pte. Ltd.
    16 Raffles Quay, #33-03 Hong Leong Building
    Singapore 048581

    +65-6222 7445

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Princeton

San Jose

Chennai

London

Singapore