By Frost & Sullivan for LatentView Analytics
Future-forward organizations riding the wave of digital transformation invest to leverage data for gaining competitive advantage. Irrespective of the industry, data is the most crucial component providing deep consumer understanding. The enormous magnitude of data generated every day holds potential to solve some of the most complex business challenges the world faces today. Integrating and synthesizing fragmented data from disparate systems can help organizations and brands get a 360 degree view of their business, customers and their preferences.