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A complete guide to Marketing Mix Modeling-Thankyou

Whitepaper: A complete guide to Marketing Mix Modeling

The singular aim driving all marketing initiatives is to maximise the ROI on the production, sales and distribution of a certain product or service. Effective marketing can therefore be defined as having the right product at the right time at the right place and available at the right price.

The importance of developing a marketing mix lies in the fact that the success or failure of a product or service in the market can also be traced back to how accurate and efficient its marketing mix was.