Unbiased Perception Mapping Through Social Data

A leading global food chain saw a 3% lift in marketing campaigns’ effectiveness due to specific brand management initiatives.

The Problem
Survey-based brand perception analysis is costly, slow and typically leads to biased conclusions.

The Before State
Customer perceptions of product and competitor products analyzed through detailed, time consuming surveys.

The LatentView Solution
Identified themes and developed product feature association map(s) based on discussion context and geography using social media conversations.

The After State
3% lift in effectiveness of marketing campaigns (as measured by key response and engagement metrics) due to specific brand management initiatives.

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