Market-share was down by 6% due to the delay in introducing new snack flavors as smaller, local competitors had a much faster time-to-market innovation cycle.
The Before State
Flavor trends were identified based on surveys and focus group studies, which were costly, time-consuming, and lacked real-world generalization.
Social media conversations were mined to identify emerging flavors and the underlying emotional and functional drivers associated with them.
The After State
Reduced innovation cycle time by 1.5x, identified 20 flavors at a fraction of ideation cost and gained a big first-mover advantage.