Case studies

Social Media-based Flavor Trends Drives Product Innovation

Social media conversations were mined to identify emerging flavors and the underlying emotional and functional drivers associated with them for a leading US-based beverages and snack foods manufacturer. This reduced innovation cycle time by 1.5x. Twenty flavors were identified at a fraction of ideation cost, and the company gained a significant first-mover advantage.

Download the case study

social media based flavor trends driving product innovation 1
Share on linkedin
Share on twitter
Share on facebook