Princeton, N.J. – January 24, 2018 – LatentView Analytics, one of the fastest growing data analytics firms globally, announced today that it has partnered with Pointillist, a leading customer journey analytics platform provider. The partnership focuses on enabling clients to rapidly discover customer behaviors, engage personally, and deliver a superior experience at scale. This will help organizations improve customer experience, reduce cost-to-serve and maximize revenue.
Understanding customer behavior with traditional approaches is slow and difficult as customers today think of their interactions with companies as one experience, whether online, in-store or on a mobile. This partnership will make it easy for clients to unify customer data, discover behavioral segments, and influence outcomes through precise targeting.
LatentView Analytics chose Pointillist for the platform’s ability to rapidly unify customer data, visualize real customer journeys, measure the impact of customer behavior on important business KPIs. LatentView Analytics’ established credentials as a strong performer among Customer Analytics Service Providers (CASPs) will receive a powerful boost with Pointillist’s customer journey analytics capabilities.
“As an advanced analytics firm that helps clients drive digital transformation, we are excited to engage in a partnership with Pointillist to help clients use machine learning to uncover and predict high-impact journeys, and measure and monitor the impact on KPIs,” said Krishnan Venkata, Head, New Business Development, LatentView Analytics.
Ron Rubbico, Pointillist CEO, said, “We are thrilled to be partnering with the team at LatentView Analytics. Together we’ll double-down on that advantage with hyper-fast, actionable insights to drive personalized customer experiences. This is really the leading edge of a new era in marketing & CX”
About LatentView Analytics
LatentView Analytics is one of the fastest growing data analytics firms globally, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. With analytics solutions that provide 360-degree view of the digital consumer, LatentView Analytics enables leading global brands to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, and optimize investment decisions. LatentView Analytics is a trusted partner to enterprises worldwide, including more than two dozen Fortune 500 companies in the retail, CPG, financial, technology and healthcare sectors. LatentView Analytics has more than 500 employees in offices in Princeton, N.J., San Jose, Calif., London, Singapore and Chennai, India. For more information, please visit www.latentview.com or follow us on LinkedIn.
Pointillist’s customer journey analytics platform enables rapid discovery of customer insights, so companies can dramatically improve customer experience and marketing results. It reveals the actual paths customers take, as they engage with a company across touchpoints and over time.
In minutes, Pointillist connects the dots between customer interactions and quantitative metrics such as revenue, churn and conversion. Unlike customer data platforms that merely unify data across an existing marketing technology stack, Pointillist enables engagement with customers at optimal points along their journey using the most effective channels.
Pointillist is located in Boston, Massachusetts and is a business unit of Altisource Portfolio Solutions, S.A. (NASDAQ: ASPS).
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