Princeton, N.J. and Chennai, India – December 21, 2017 – LatentView Analytics, one of the fastest growing data analytics firms globally, has been listed as a Representative Vendor in a report from Gartner Inc., in the 2017 Market Guide for Advanced Analytics Service Providers for Marketing published in December 2017.*
LatentView Analytics is a leading global analytics and data science provider, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage.
The Market Guide published by Gartner lists global providers of advanced analytics to help marketing analytics leaders support their data-driven marketing programs.
According to Gartner, “The growing volume and complexity of marketing data alongside increasing expectations for real-time data and insight activation is taxing marketing analytics teams. There is a chronic talent gap for advanced analytics skills, as requirements outpace internal capabilities.” The report continues, “Marketers rank analytics as one of the top three capabilities for supporting marketing goals. In fact, by 2020, organizations expect the data analyst role to be critically important to the business.”
“We consider the inclusion in the Gartner Market Guide for Advanced Analytics Service Providers for Marketing a testimony of our expertise and experience in real-time, big data analytics,” said Gopi Koteeswaran, CEO of LatentView Analytics. According to Gartner, “While it offers the full range of analytics solutions and models, LatentView is differentiated in its digital, particularly social, and customer analytics expertise. Its solutions-led methodology provides scalable and repeatable frameworks that help clients increase efficiency and effectiveness of analytic output and empower a broad user base to make data-driven decisions.”
“Vendors in this market specialize in advanced analytics, including sophisticated methods such as mapping the customer journey, attributing marketing spend to measured outcomes, simulating and measuring business impact of marketing and advertising campaigns, and implementing predictive models,” as per the Gartner report.
*Gartner, “Market Guide for Advanced Analytics Service Providers for Marketing,” Lizzy Foo Kune, Christi Eubanks, 13 December 2017.
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About LatentView Analytics
LatentView Analytics is one of the fastest growing data analytics firms globally, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. With analytics solutions that provide 360-degree view of the digital consumer, fuel machine learning capabilities and support artificial intelligence initiatives, LatentView Analytics enables leading global brands to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, optimize investment decisions and turn unstructured data into a valuable business asset. LatentView Analytics is a trusted partner to enterprises worldwide, including more than two dozen Fortune 500 companies in the retail, CPG, financial, technology and healthcare sectors. LatentView Analytics has more than 500 employees in offices in Princeton, N.J., San Jose, Calif., London, Singapore and Chennai, India. For more information, please visit www.latentview.com or follow us on LinkedIn.
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