2022

The COVID pandemic pushed most businesses towards a technological overhaul. It heightened the perceived volatility in the marke…

BUSINESS LEADERS USUALLY HAVE THREE CORE OBJECTIVES – ENHANCING THE QUALITY OF THEIR PEOPLE, PRODUCTS, AND SERVICES; ENABLING I…

An organization is only as good as the people that embody its mission. LatentView Analytics’ certification as one of India’s Be…

Business leaders don’t need to collect more data—they just need to analyze what they have, both internal and external, and put …

The consumer-packaged goods and retail (CPGR) sector has changed drastically, especially in the post-COVID period. Consumer pre…

With the holiday season quickly approaching, digital resources continue to make it convenient for companies to reach current an…

To go above and beyond, client service organizations should prioritize experience and quality of work in the long-term over chu…

Venkat Viswanathan is Founder and Chairman of LatentView Analytics, a marketing analytics and decision science company. It was …

Though valuations are a little down since its historic IPO, Sethuraman says LatentView is chugging along smoothly. It’s explori…

Chennai-based pure-play analytics firm ‘LatentView’ recently announced its second-quarter results for FY23. The company reporte…

As a marketer, I am obsessed with customer experience. And the underlying challenges of CX remain the same across all organizat…