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It wouldn’t be wrong to say AI played Santa in the 2025 holiday shopping season. Retail sites recorded a nearly 700% increase in traffic through generative AI tools (GenAI), which accounted for a significant share of the $11.8 billion online Black Friday sales.
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(Re)Think Data
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Latent View Analytics Limited
Registered Office: 5th Floor,
Neville Tower, Unit 6, 7 and 8,
Ramanujan IT City, Rajiv Gandhi Salai,
Taramani, Chennai – 600113, Tamil Nadu, India
Neville Tower, Unit 6, 7 and 8,
Ramanujan IT City, Rajiv Gandhi Salai,
Taramani, Chennai – 600113, Tamil Nadu, India
Tel: +91 044 4344 1700
Email: investorcare@latentview.com
CIN: L72300TN2006PLC058481