Case studies

New Market Entry Assessment

A leading global physical infrastructure equipment manufacturer launched a product in the new vertical based on our data-driven insights and recorded a ~5% increase in sales via the new business vertical.

The Problem
Our client sought to understand the market dynamics, industry value chain, competitive scenario and target end-users for its infrastructure equipment products in order to enter the Solar Power industry in the US.

The Before State
Client did not have a presence in the solar power industry and wanted to establish the same via existing and new product development to increase market penetration.

The LatentView Solution
Provided detailed analysis of market size, product segmentation, drivers, end-users and product demand to enter the market through secondary research, data-driven insights.

The After State
Client launched the product in the new vertical and recorded ~5% increase in sales via new business vertical. Gradual increase in profitability margin by understanding geographical reach and customer base.

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new market entry assessment 1
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