Case studies

Measuring Incrementality of Perks Program on Subscription Churn

For a leading gaming company, we helped identify users and measure the incremental impact of perks redemption. We found that perk-redeemers were churning 3% less (statistically significant) compared to the non-redeemers. This process enabled insight-driven decision-making on the continuation and potential expansion of the Perks program.

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Measuring Incrementality of Perks Program on Subscription Churn 1
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