LatentView Analytics is a recognized leader in Data and Analytics and a trusted partner to Fortune500 companies. We empower organizations to serve their customers better by helping them move up the analytics maturity curve through actionable insights that lead to data-driven decisions.

Our Expertise include Digital Solution Accelerators, Big Data Capabilities, Social Media Predictive Analytics and Analytics Tools.

We help and inspire clients to transform their businesses and excel in the digital world by harnessing the power of data and analytics.

We empower you to turn insights into execution and support your change management practices.

We provide deep analytics and vertical expertise to make a sizeable impact with business metrics.

We design, build, and help you migrate to a scalable modern data architecture.

We offer 30+ proprietary solutions and pre-built analytics assets for your custom digital solution needs.


LatentView Analytics designs and engineers result-oriented analytics solutions that enable businesses to make smart decisions. Our industry best practices are developed by top business and analytics experts worldwide. We help companies in various industries operate more efficiently by predicting outcomes that fuel digital transformation and sustainability.

We work with major clients in BFSI, CPG & Retail, Tech, Industrials, Media & Entertainment, and other industries.


The Rise of the Subscription Economy insights img

The Rise of the Subscription Economy

While subscription commerce is booming, not every subscription model can or will be successful for an organization.

Reimagining the Retail Industry insights img

Reimagining the Retail Industry

Retailers need to reimagine their strategies and address the market volatility by accelerating digital transformation.

Evaluating Email Campaign Effectiveness insights image

Evaluating Email Campaign Effectiveness

For a leading software company, campaign management was made efficient by building a real-time platform.



Digital transformation for organizations is never easy, but it is unavoidable – especially as we approach a post-COVID workforce. By laying out a strategy ahead of time and investing in data and analytics to make informed decisions as you progress, it is possible to execute transformation with less disruption.

Rajan Sethuraman, CEO of LatentView Analytics, shares four do’s and don’ts for organizations to avoid common pitfalls that arise with modernization.