High Volume ClickStream Analytics to Monetize Search Page Ads

A high volume, high throughput clickstream data pipeline was built for an American multinational technology giant to suggest the right ads and its placement to improve customer experience, which resulted in an additional monetization opportunity of $15 million annually.

The Problem
Client’s revenue per user in finance was 25% lower than revenue per user for travel related searches.

The Before State
Average revenue per click per user for financial stock related search terms was 30% lower for our client’s search engine as compared to competitor.

The LatentView Solution
Built a high volume, high throughput clickstream data pipeline that combined demographics, search and browsing data to suggest the right ads and its placement to improve customer experience.

The After State
Relevant ad impressions on financial stock searches increased by 33%. This combined with a 5% increase in click through rate resulted in an additional monetization opportunity of $15 million annually.

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