Case studies

Driving Customer Loyalty Through Net Promoter Score (NPS) Analysis

For a US-based leading travel website, the drivers of NPS were identified using text mining. The influence of NPS drivers on customer loyalty was quantified using a regression approach. The company’s implementation of strategies based on NPS drivers analysis resulted in a 15% increase in repeat transactions from existing customers.

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driving customer loyalty through net promoter score nps analysis 1
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