Digital Roadmap for Website-led Customer Acquisition

A comprehensive web analytics maturity framework was built for a leading baby food nutrition company. As a result, website enrollment jumped to a 19% average, going up to 22% in certain markets like Canada and the US.

The Problem
Website enrollments/conversion rate of moms in key markets (US & Canada) was at a low 15% and was stagnant for two years.

The Before State
Lack of a unified view on website activity resulting in little or no insights on improving customer engagement and personalization at the Zero Moment of Truth (ZMOT).

The LatentView Solution
Built a comprehensive web analytics maturity framework covering enrollments, engagement and personalization and implemented it across markets.

The After State
Website enrollment jumped to 19% on an average going up to 22% in certain markets like Canada and US with commensurate increase in website engagement levels.

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