Website enrollments/conversion rate of moms in key markets (US & Canada) was at a low 15% and was stagnant for two years.
The Before State
Lack of a unified view on website activity resulting in little or no insights on improving customer engagement and personalization at the Zero Moment of Truth (ZMOT).
The LatentView Solution
Built a comprehensive web analytics maturity framework covering enrollments, engagement and personalization and implemented it across markets.
The After State
Website enrollment jumped to 19% on an average going up to 22% in certain markets like Canada and US with commensurate increase in website engagement levels.