Spotlight: Chicago (July 14, 2017)
Join industry leaders as they discuss best practices and emerging technologies that will help marketers better use analytics to get a unified view of the customer journey. This by-invitation only event has limited seats, please register at the earliest.
|10:30 a.m.||Setting the Agenda – Gopi Koteeswaran, CEO, LatentView Analytics|
|10:35 a.m.||How analytics is helping us understand the consumer journey and innovate better – Subho Moulik, Global Head of Innovation, Whirlpool|
|11:05 a.m.||How YouTube uses research & analytics to drive insights for YouTube Red – Cheryl Corbin, Global Head – Insights and Analytics (Product Marketing), YouTube|
|11:40 a.m.||Mobile Advertising: Evidence from Field-Experiments in Search – Prof Harikesh Nair, Professor of Marketing, Stanford Business School|
|12:10 p.m.||Panel Discussion – Best practices and emerging opportunities that will help marketers get a unified view of the customer journey|
|1:00 p.m. onwards||Lunch and walk-through demos|