Spotlight: Chicago (July 14, 2017)
Join industry leaders as they discuss best practices and emerging technologies that will help marketers better use analytics to get a unified view of the customer journey. This by-invitation only event has limited seats, please register at the earliest.
Agenda:
| Time | Event |
|---|---|
| 10:30 a.m. | Setting the Agenda – Gopi Koteeswaran, CEO, LatentView Analytics |
| 10:35 a.m. | How analytics is helping us understand the consumer journey and innovate better – Subho Moulik, Global Head of Innovation, Whirlpool |
| 11:05 a.m. | How YouTube uses research & analytics to drive insights for YouTube Red – Cheryl Corbin, Global Head – Insights and Analytics (Product Marketing), YouTube |
| 11:40 a.m. | Mobile Advertising: Evidence from Field-Experiments in Search – Prof Harikesh Nair, Professor of Marketing, Stanford Business School |
| 12:10 p.m. | Panel Discussion – Best practices and emerging opportunities that will help marketers get a unified view of the customer journey |
| 1:00 p.m. onwards | Lunch and walk-through demos |
