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Marketers found that traditional marketing tools that served them well were no longer working so well….

While most marketers understand the importance of targeting and segmentation in a B2C market, the same…

Modern Marketer’s fascination with mobile is not new – the power of this channel has been…

When it comes to data collection in today’s digital era, the sheer volume of available data…

Besides building a vibrant community and increasing awareness when it comes to new products/features, there are…

“A brand is not what we tell the customer it is – it is what the…

The most common way of measuring the impact of a marketing campaign is to create a…

Shopping behaviors, buying trends and patterns are changing at a rapid pace across the US and…

Social media analysis is a powerful tool to understand trends. When trying to understand the reasons…

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