Case Study – Personalized targeting using look-alike modeling to increase revenues
LatentView Analytics helped a leading online payments company improve its digital targeting efficiency using lookalike modeling to identify the right customers for campaigns thus generating an incremental revenue of $0.5 million and a 51% increase in email open rate.
Case Study – Personalized targeting using look-alike modeling to increase revenues
LatentView Analytics helped a leading online payments company improve its digital targeting efficiency using lookalike modeling to identify the right customers for campaigns thus generating an incremental revenue of $0.5 million and a 51% increase in email open rate.
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