Case Study – Leveraging customer insights for product innovation
For a home appliances manufacturer, LatentView Analytics built a real-time text analytics platform to extract and leverage external unstructured data to analyze customer feedback visa- vis competitor brands on various purchase parameters. The tool helped reduce time-to-insight, leading to fine-tuned innovation based on product features.
Case Study – Leveraging customer insights for product innovation
For a home appliances manufacturer, LatentView Analytics built a real-time text analytics platform to extract and leverage external unstructured data to analyze customer feedback visa- vis competitor brands on various purchase parameters. The tool helped reduce time-to-insight, leading to fine-tuned innovation based on product features.
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