Social-Based Consumer Need Analysis for Product Development Roadmap
Lexical analysis of organic social conversations for a leading global software company enabled the product marketing team to pr…
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Lexical analysis of organic social conversations for a leading global software company enabled the product marketing team to pr…
The ‘best’ micro-occasions in terms of product fit, popularity & brand fit were identified for a US-based food …
Based on unbiased conversations sourced from social media, LatentView Analytics’s Natural Language Processing (NLP) platform he…
Relevant social conversations were mined for a leading US-based bakery chain, which reduced time to market by 2x, identified em…
A social insights platform to mine the rich data of the target demographic available in social media was built for a leading US…
Social analysis, including comprehensive text mining (NLP), was done for a leading snack foods and beverage manufacturer. Based…
Social media conversations were mined to identify emerging flavors and the underlying emotional and functional drivers associat…
A leading global food chain saw a 3% lift in marketing campaigns’ effectiveness due to specific brand management initiati…
A global technology devices and software firm saw an increase of 4% in purchase conversions after promotion campaign reorientat…
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