Evaluating Email Campaign Effectiveness
For a leading software company, campaign management was made efficient by building a real-time platform that used customer prof…
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For a leading software company, campaign management was made efficient by building a real-time platform that used customer prof…
The MACD framework was instrumental in identifying growth and engagement markets for a leading travel company, which the market…
A survey was designed to capture essential data for a leading online marketplace, and a regression framework was formulated to …
Using the Triangular Technique helped a global business and financial software company change their strategic decision, which l…
Lexical analysis of organic social conversations for a leading global software company enabled the product marketing team to pr…
The ‘best’ micro-occasions in terms of product fit, popularity & brand fit were identified for a US-based food …
Based on unbiased conversations sourced from social media, LatentView Analytics’s Natural Language Processing (NLP) platform he…
Models were developed for a top global technology solution and service provider using Ridge regression, halo impact analysis, a…
An Azure ML- cloud-based modeling automation framework was built for a leading global software company, which helped the market…
Relevant social conversations were mined for a leading US-based bakery chain, which reduced time to market by 2x, identified em…
A social insights platform to mine the rich data of the target demographic available in social media was built for a leading US…
A retail store match engine was built for a leading apparel retailer, which reduced campaign turnaround time by over 90% and in…
Social analysis, including comprehensive text mining (NLP), was done for a leading snack foods and beverage manufacturer. Based…
An automated platform for managing campaigns was created for a leading online payments company. Customized campaigns resulted i…
A leading global physical infrastructure equipment manufacturer launched a product in the new vertical based on our data-driven…
A self-service scenario analyzer tool to optimize resource allocation was provided to a consumer lifestyle electronics firm, wh…
An integrated dashboard with paid, earned, and owned media metrics was built for a leading global food and beverages corporatio…
LatentView Analytics helped a leading online payments company improve its digital targeting efficiency using lookalike modeling…
A self-service, automated bidding software platform created for a Top 5 Comparison. Shopping Engine provided a 20% lift in net …
A global technology devices and software firm saw an increase of 4% in purchase conversions after promotion campaign reorientat…
2% increase in email open rates and 5% higher clicks per customer due to dynamic segmentation based on customer’s past be…
Increase of 2-5% in market share across a range of beverage and snack brands for leading global food & beverages corporatio…
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