Improving Product Engagement Through Growth Driver Identification
Marketing campaigns were developed for a leading software company, eventually rendering a 4-percentile increase in retention.
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Subscription Churn Detection and Prevention Through Machine Learning
For a technology market leader, we built machine learning models and identified factors affecting subscription renewal. A “Fast…
Improving Retention Rate by Targeting Proper Customer Segments
For a search engine giant, we helped improve the efficiency of customer retention by designing an experiment to approach differ…
Measuring Incrementality of Perks Program on Subscription Churn
For a leading gaming company, we helped identify users and measure the incremental impact of perks redemption. We found that pe…
Evaluating Email Campaign Effectiveness
For a leading software company, campaign management was made efficient by building a real-time platform that used customer prof…
MACD Analysis: A Framework for Allocating Marketing Spends During COVID-19 Recovery
The MACD framework was instrumental in identifying growth and engagement markets for a leading travel company, which the market…
Identifying the Effectiveness of Call Centers
A thorough analysis of downsizing their call center personnel was done for a client in the remittance industry. The subsequent …
Survey Design to Estimate Purchase Intent
A survey was designed to capture essential data for a leading online marketplace, and a regression framework was formulated to …
Data Harmonization for Efficient Digital Supply Chain
A data ecosystem from multiple disjointed unstructured and structured data sources was built for the world’s largest entertainm…
Cloud-Based Data Lake to Enhance Analytics Operations
Data was migrated from legacy systems into a cloud-based data lake with extended periodic data refresh for the largest food dis…
‘Corporate to Store’ Connect Through Integrated People Metrics
An intuitive, actionable visualization platform that provides insights across Headcount, Recruitment, Movements, Performance, a…
Increasing Sign-ups Through Attribution Modeling
Using the Triangular Technique helped a global business and financial software company change their strategic decision, which l…