Personalized Targeting using Look-Alike Modeling
LatentView Analytics helped a leading online payments company improve its digital targeting efficiency using lookalike modeling…
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CASE STUDIES
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Model to Improve Claims Operations Efficiency
About 35% of the claims were settled instantly with Straight Through Processing, and timeliness of decisions increased from 70%…
Optimize Experimentation Cost by Enabling Faster Access to Historical Data for Researchers
Expected business impact of $3 million/year for a leading global oil-and-natural-gas company using the Chemical Synthesis Miner…
Campaign Optimization with Algorithmic Bidding
A self-service, automated bidding software platform created for a Top 5 Comparison. Shopping Engine provided a 20% lift in net …
Using Social Insights for Product Bundling and Higher Purchase Conversions
A global technology devices and software firm saw an increase of 4% in purchase conversions after promotion campaign reorientat…
Contact Optimization to Improve Campaign Response Rates
2% increase in email open rates and 5% higher clicks per customer due to dynamic segmentation based on customer’s past be…
Demand Spaces Drives Segmentation in the New Digital Age
Increase of 2-5% in market share across a range of beverage and snack brands for leading global food & beverages corporatio…
Early Warning System to Enhance Customer Satisfaction
An Early Warning System (EWS) with over 95% accuracy in predicting critical service requests was created, saving $20 million pe…
Driving Better Health Outcomes leveraging Wearable Technology
Customer satisfaction scores for wearable devices increased by 50 basis points for a leading global consumer electronics giant …
Risk Identification by Modeling Customer Behavioral Patterns
Warranty costs reduced by 35% for the ‘long pause and short trips’ driving style for a Europe-based iconic automobi…