Here are the profiles for both the roles. Please do let me know if you need any additional information.

Role: Marketing Analyst – Data Science

Designation: L2

Job Summary:

Provide ongoing analytical reporting and build dashboards for daily campaign optimization. Experience in Digital Marketing – Set triggers/ Threshold, Understand Digital and ATL Marketing, Build and maintain Marketing models for long lifecycle products

Must have skills:

1. Depth of expertise in marketing analytics, especially related to marketing campaigns tracking, Design of Experiments & attribution.
2. Data science and hands on with building Marketing models, Apply conversion model calculation for untrackable traffic sources
3. Create channel level marketing reporting to enable data driven business decisions
4. Support forecasting efforts of all marketing functions including traditional marketing, e-commerce, digital marketing, sales, distribution, loyalty, and third-party partnerships
5. Experience analysing Digital Marketing measures
6. Strong with Excel, SQL, Visualization
7. The ability to mine data from large datasets (think millions of rows of data) across various platforms/data sources, glean insights from this data and present the most important insights in a succinct manner.

Other Skills and Experience

1. Strong verbal and written communication skills
2. Experience analysing Digital Marketing performance for channels like Google Ads, Facebook Ads, Apple Search Ads, Bing Ads etc
3. Demonstrate our core cultural values: clear communication, positive energy, continuous learning, and efficient execution.
4. Previous experience in marketing science and analytics