Manager

Job Overview

10 + Years
INDIA - Chennai
UG
About Latentview:
  • LatentView Analytics is a leading global analytics and decision sciences provider, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. With analytics solutions that provide 360-degree view of the digital consumer, fuel machine learning capabilities and support artificial intelligence initiatives., LatentView Analytics enables leading global brands to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, optimize investment decisions and turn unstructured data into a valuable business asset.
  • We specialize in Predictive Modelling, Marketing Analytics, Big Data Analytics, Advanced Analytics, Web Analytics, Data Science, Data Engineering, Artificial Intelligence and Machine Learning Applications.
  • LatentView Analytics is a trusted partner to enterprises worldwide, including more than two dozen Fortune 500 companies in the retail, CPG, financial, technology and healthcare sectors.

Job Description:
The Head of Content oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behaviour. 
This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. The position collaborates with the departments of public relations, communications, marketing, customer service, IT and human resources to help define both the brand story and the story as interpreted by the customer.

Exp: 10+ Years
Location : Chennai
 


 

Job Requirements:
  • Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise.
  • Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.
     The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.
  • Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
  • Integration of content activities within traditional marketing campaigns.
  • Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results.
  • Working with owners of particular content to revise and measure particular content and marketing goals.
     Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
  • Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioural metrics.
  • HR-related experience including hiring, managing, performance reviews, compensation packages, etc. required.
  • Multilingual abilities (specifically Spanish and Chinese) a major plus.
  • Audience development and subscription strategies experience a plus.