Rise of AI: Should Humans Be Worried?
AI — A decades old problem The bogeyman of the modern workplace is undoubtedly...
A complete guide to Marketing Mix Modeling
The singular aim driving all marketing initiatives is to maximise the ROI on the...
Lingua Franca: Mining foreign languages for social media analytics in CPG – part II
When it comes to the beauty and personal care industry, the only constant is...
Lingua Franca: An overview of NLP and translation for social media analytics in CPG – Part I
Natural Language Processing (NLP) methodologies enable us to leverage ‘natural’ or ‘human’ language as...
Survey analytics with macro environment analysis – what is it and how does it benefit your business?
In a constantly evolving marketplace with digitally native consumers, for companies to be truly...
#HighOnData: Decoding the Microsoft “Growth Mindset”
Reed Cundiff, General Manager, Customer & Market Research, Microsoft, talks to LatentView Analytics about...
How to measure campaign effectiveness without a control group
Marketing Analytics | October 16, 2015»
How to make Artificial Intelligence work for your organization
Artificial Intelligence | January 24, 2018»
Revolutionizing healthcare analytics through artificial intelligence and machine learning
Artificial Intelligence | June 26, 2018»
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